If Your Marketing Isn’t Offensive, It Must Be Defensive

Are you trying to attract everyone to your office?

Anyone and everyone in the world?

I really hope you said no to that. Otherwise this needs to be a bigger conversation.

For one thing, not everyone could use your services. If nothing else, there are language barriers. Geographical ones too, probably.

Then there are millions of folk who don’t want what you offer. Never have, never will.

Then there are those who might want what you provide… but you don’t want to provide it. The clear mark of an amateur is they want to work with everyone. Professionals are more selective.

Which means you aren’t trying to appeal to everyone.

But how much are you doing to dissuade anyone?

If there’s a certain sort you don’t want to work with (or you know won’t want to work with you), then you could ignore them.

Or you could actively repel them.

Be so offensive in their eyes (and their eyes alone – you don’t want to offend everyone) they’ll turn tail and run at top speed.

If they’re going to say no anyway, you might as well save yourselves both time.

But here’s the strange thing:

Folk who you want to work with – your ideal clients – will notice.

They’ll see you specialise in people like them, which gives a rational reason why they want to hire you.

It also creates emotional ones too.

Let’s say you’re a coach who expects (nay, demands) a lot from your clients. You push them hard, beyond their limits.

And you get results.

You can’t help lazy, unmotivated folk. It takes someone driven, focuses and hungry to work with you.

So your ads make it clear you aren’t there to handhold or talk about their mother. Anyone who hires you ends up hating you at some stage. You don’t care, because you know to break their limitations means breaking their mind.

Any unmotivated losers can find someone else to validate their excuses.

Your nightmare clients should read your ads and feel offended.

Your ideal clients, though?

The ones who do want to work hard?

Who are hungry – desperate, even – to outperform everyone, including themselves?

They’ll read that and think:

Perfect.

Finally, a real coach – someone able to do what needs doing.

And the more you offend the lazy losers, the more appealing you become to high performers.

They’ll see that you get them. For any business, you want customers to feel understood. For something as relationship-heavy as coaching, though, it’s essential.

It’s a fine line, though. You need to attract a certain level of controversy without alienating everyone.

And you need to be clear on who your ideal clients are – and aren’t.

If you’re at all hazy on these, or how to use them in your marketing, then it’s worth us having a long conversation on this.


Are You Curious About The Hoopla Regarding HEMP CBD?

Are you curious about all the hoopla with Hemp CBD? Here’s a minuet part of the enormous amount of information I’ve learned researching Hemp CBD.

The financial industry suggests that it’s even more lucrative than the California gold rush that lasted from January 24, 1848 through 1855. A new study done by Forbes suggests that Hemp CBD market could reach 20 Billion Dollars by 2024.

The medical community is quietly waiting to see what happens with pharmaceutical aspects of this phenomenon. “A WebMD article says that The U.S. Food and Drug Administration took a good look at the safety and effectiveness of CBD products as it weighs how to best regulate the hemp-derived compound going forward.”

CBD is a type of cannabinoid with over 100 different cannabinoids found throughout Hemp plants.

According to echoconnection.org “Cannabidiol, also known as CBD, is among the most abundant of all the cannabinoids. It’s found in all varieties of cannabis but dominates the makeup of Hemp plants.”

Hemp Oil and CBD Oil both are made from the same plant though. Hemp oil is very beneficial containing a lot of antioxidants and omega 3 and 6 fatty acids. Hemp oil is normally pressed from the seeds of the hemp plant, which means it does not contain the same amount of cannabinoids found in CBD oil or Hemp Extract which are extracted from the whole plant.

Is CBD Hemp legal? “Entrepreneur VIP contributor John Rampton writes, “The 2018 Farm Bill legalized Hemp and Hemp-derived products on a federal level. The DEA (Drug Enforcement Agency), CBD oil from hemp is no longer a Schedule 1 controlled-substance, or drug. Per section 10113 of the Farm Bill, Hemp cannot contain more than 0.3 percent THC by weight.”

Are you still curious about this phenomenal Hemp Plant? CBD oil uses the whole plant, while hemp oil comes from its seeds. CBD oil is made from a variety of parts of the mature hemp plant including its stalks and flowers. In order to get CBD and other compounds from the plant, they must be separated in a process called extraction

Education is the key to using CBD for health issues or for marketing or investing in the HEMP CBD Industry.

However, I have personally witnessed some of the health benefits and the safety of CBD, Regardless of how it’s presented, HEMP CBD Oil has played an important role in my life.

If you do decide to try the health benefits of Hemp CBD Oil, just be aware that all CBD is not the same. Do your home-work. Find a good grade before you buy.

Disclaimer. The information in article is from my research and the facts about this HEMP CBD phenomena are slowing emerging.


How to Protect Your Business From a Cyber Attack

What is your chief worry when it comes to business?

Ask any business owner and it is VERY likely that you will get the same response: cyber attacks!

Cyber attacks consistently remain the primary concern of most company owners.
And there is good reason for that.

Contemporary research concluded that in 2018 there were triple the amount of medical industry computer data breaches in the medical industry than the previous year, with more than 15 million medical records exposed!

An independent 2019 inquiry led researchers to these findings: there were 1,200-plus data breaches leaving 440 million personal data exposed!

But of all the studies, this conclusion resonates loudest among the average business owner. Fifty-eight percent of the total amount of 2018 cyber attacks were aimed at small business corporations. Swallow that statistic along with another one: data breach recovery expenses averaged about $385,000. all Perhaps most noteworthy is the same year’s Data Breach Investigations Report conducted by Verizon: 58 percent of all cyber attacks were directed towards small business, with recovery costs at an average of close to $385,000.

What can a company – large, small or medium-sized – do to shield itself from becoming the target of a cyber attack? Aside from technical and learned safety tactics, a related insurance policy can be the catalyst of assistance to climb out of the mess created by hackers – with the coverage paying for associated losses.
Here are just a couple of associated claims examples that prove the point.

Two Data Breach Insurance Claim Scenarios

Ransomware Coverage

An employee working in one of the departments of a global agency accidentally opened an email that exposed the business computer system to a virus, possibly impacting up to six hundred and sixty servers all around the world.
The agency chartered a global IT forensics enterprise to deal with the misfortune. This included getting the ransom amount that the hacker demanded, negotiating with the criminals and completing a forensic investigation.

After the IT forensics team got the hackers to go down from the first ransom demand of $540,0000 to $450,000, insurance coverage stepped in, paying the ransom, allowing the decrypting to move forward.

Negligence Coverage:
A patient was livid when she discovered a nurse employed at the doctor’s practice where she had been treated exposed her medical records. She accused the nurse of passing on her private medical records as well as her personal data to other people. Adding insult to injury, said the patient, was that the nurse altered the records to include false information meant to humiliate her.
The doctor’s office issued a statement that there is a standing policy of not allowing access and disclosure of patient information. Nonetheless, the nurse had crossed the lines of professional creed set down by the medical practice.
The matter was resolved by a 5 digit out-of-court settlement which the insurance company covered.

Article Source: http://EzineArticles.com/10146861

Gun Safety: It’s The Guns, Folks!

More Americans have died from gun wounds, so far this year, than days, which have elapsed! Let that sink in! There have been more gun – related fatalities, than Americans, who have died, in Afghanistan, etc, combined! How many more horrific tragedies, must we endure, before we demand, responsible, responsive, sane, gun control, safety measures, in order to reduce the number of these fatalities, and injuries? Supporters of the status quo, defend their positions, by invoking their supposed, 2nd Amendment rights, the One Good Man With A Gun theory, blaming mental illness, and/ or violent video games/ entertainment, and/ or, any other justifications, they can think of, to defend their positions. They proclaim, Guns don’t kill people, people do, but omit the significant ending of the sentence, which should be, People with guns do. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of these exclamations, and explain, why this article is titled, Gun Safety: It’s The Guns, Folks!

1. 2nd Amendment Rights: How often have we heard someone invoke their defense of guns, and their personal right, to bear arms, by invoking their 2nd Amendment Rights? When this Amendment was written, in the 1770’s, the United States was a new nation, with 13 states, located, predominantly along the Atlantic Ocean. The fear of being attacked on their coast, by foreign invaders, created the reasons for this, and, referred, according to experts, not to an individual’s rights, but, rather to, States Rights, to bear arms, in order to build their own militias. Remember, weapons, then, were single – shot guns, and the Founding Fathers, certainly, did not envision, today’s multi – shot, assault – style guns!

2. One Good Man With A Gun: Those opposing gun control measures, often, proclaim, if we limit guns, only the criminals will own them. They state, one good man with a gun, would be the greatest prevention against the bad – guys, but, statistics indicate otherwise!

3. Blaming Mental Illness: President Trump seems to have little to no difficulty, blaming people of color, or certain ethnicities, when/ if, it is convenient to do so. However, when the shooters do not fit his agenda, he, and his cronies, often blame it, on mental illness! History, data, and other nation’s reduced amounts of occurrences, seem to state, this may be a convenient excuse, but not a realistic one!

4. Blaming violent video games/ entertainment: If violent video games, were the primary cause of these occurrences, Japan, which has the largest number of video gamers, would have many more shootings, which they do not!

5. Parenting: According to this theory, American parents, and parenting, must be far worse, than anywhere else, in the world!

Wake up, America, because, how many more innocent people, need to die, before we take some real action? If any of the excuses, mattered, our statistics would not be, so much worse than anywhere else, in the world. The significant difference, is the ease, of access, to guns!